Marketers Cash In on the 'Zombie Apocalypse'

Marketers Cash In on the 'Zombie Apocalypse' - Email Marketing Lounge Products Services News Clients Resources Company Blog Email Marketing Lounge Share Marketers Cash In on the 'Zombie Apocalypse'  By

Jason Warnock on June 6, 2012 7:27 AM | Permalink | Comments (0) | TrackBacks (0) In case youhaven't heard the news over the past week, there have been tragic 'zombie'related stories gripping the USA.
InMiami, a young man--perhaps high on a street drug called "bath salts"--devoured mostof a homeless man's face before he was killed by police officers.Later,in Maryland, a student admitted to murdering his housemate and then consumingparts of his body.Meanwhile,our Canadian neighbors were on the hunt for a porn actor that dismembered someonebefore eating parts of the victim's body on video. Yesmail Market Intelligence, our proprietary digitalcompetitive intelligence tool, has detected a trend of marketers takingadvantage of these horrific events--via promotions on Facebook, Twitter,YouTube, and Google+--to increase sales. While our opinion on the matter is neutral, each of these 'ZombieApocalypse' digital marketing campaigns generated substantial user engagementas highlighted below.
Hot Topic promoted 'Zombie Killing'clothing.

Ford  touted their 'Raptor Truck' as the vehicle to own when the ZombieApocalypse happens. Keep in mind this was a third-party review created in 2010 thatthey chose to highlight on their Google+ page over the past few days.

Time jumped on the 'ZombieApocalypse' bandwagon and cited the Center for Disease Control with their tweetbelow. 
Forbes published articles that detailedthe best zombie media ever produced. 
Do you thinktrending news stories like these are fair game for brand marketers? What areyour thoughts on this 'Zombie Apocalypse' marketing trend? Let us know in thecomments below.

Categories: Social Media, Yesmail Market Intelligence 0 TrackBacks

Listed below are links to blogs that reference this entry: Marketers Cash In on the 'Zombie Apocalypse'.

TrackBack URL for this entry: http://www.emailmarketing.com/cgi-bin/mt/mt-tb.cgi/194

Leave a comment Name Email Address URL Remember personal info? Comments Subscribe via RSS Subscribe to Email Marketing Lounge by Email Authors John Harrison Administrator Tanya Hyde Matthew Caldwell Kristin Kleweno Jason Warnock Kyle Henderick Michael Fisher Justin Turner Rachael Darmanin Annie Wilkins Shaunmarie Gutbezahl Steve True Michael Scully Preethi Dumpala Kam Wa Tang Mike Kippenhan Travis Rice Jenny Stone Scott Seiter Jack Satta Bob Sybydlo Callie Heiser Matt Bogue Gavin Handley Nate Henson Matt Gault Bryan Finke Recent Entries EnVision Email Newsletter Wins International Association of Business Communicators Award Game on, Can Gamification Improve Your Marketing Programs? Facebook Still THE Social Network of Choice for Marketers Apples to Oranges: Comparing Your Brand's Social Engagement to Your Competitors' A Rough Guide To Email Marketing Law In The UK Even Facebook's Not Too Big to Spam Father's Day Email Campaign Run-Down: The "Gift Card" Holidays Marketers Cash In on the 'Zombie Apocalypse' O Canada - Canada's New Email Anti-Spam Law (CASL) #CASL 'We want your vote!' on Using Interactive Polls in Email Marketing Categories Acquisition (4) B2B Email Marketing Email Copywriting (13) Email Deliverability (13) Email Design (15) Email Humor (4) Email Inspiration (4) Email Lists Email Marketing News (10) Email Marketing Strategy (12) Email Newsletters (3) Email Open Rates (3) Email Program (88) Holiday Tips (11) Small Business Email Marketing (3) Social Media (21) Yesmail (18) Yesmail Client (4) Yesmail Clients (5) Yesmail Market Intelligence (9) Yesmail Partner (6) Monthly Archives July 2012 (2) June 2012 (7) May 2012 (7) April 2012 (10) March 2012 (10) February 2012 (10) January 2012 (5) December 2011 (3) April 2011 (1) February 2011 (1) December 2010 (1) November 2010 (5) August 2010 (1) April 2010 (2) March 2010 (2) February 2010 (5) January 2010 (5) December 2009 (5) November 2009 (3) October 2009 (2) September 2009 (1) August 2009 (1) July 2009 (2) June 2009 (2) May 2009 (9) April 2009 (15) March 2009 (21) February 2009 (23) January 2009 (3) November 2008 (2) October 2008 (5) September 2008 (3) August 2008 (10) July 2008 (3) Powered by Movable Type Pro Yesmail is an infoGroup Inc. company | www.infogroup.com